Posts Tagged ‘trends’

Top Podcast Categories and Stats

Thursday, July 3rd, 2008

Podcast Alley puts numbers next to their categories of podcasts.  43,000 total podcasts.  Wow.  There are other podcast directories and better sources of data, but nevertheless I felt like making a chart.

July 2008 Podcast Category Numbers from Podcast Alley

How many have released content in the past 3 months?

What do the numbers say about the podcast listeners? What’s demographic?

I was a little surprised by what I found.  Music on top; kids and environment on bottom.  The largest group was uncategorized, with 12,000 podcasts.

Only counting categorized podcasts, a quarter are music podcasts.  Then there’s 13% tech, 10% comedy, 8% religion.  Business, education and society each have 6%.  Art, sports, video, health each have 4%.  And at the very bottom are tv, news, travel, food, games and hobbies, environment, kids, science and government.

Did some Googling.  Found better stats.

The Podcast Consumer Revealed 2008 (lots of interesting stuff; 20% of people have downloaded and consumed audio or video podcasts; 25% of them have a MySpace account; they block pop ups and SPAM and tend toward non-traditional media consumption)

Online Radio Listening At-Work Grows (radio source: internet 20%, air waves 80%; college grads more internet aware)

BuzzMachine – “Podcasts get ratings” (6% of US adults are podcast listeners)

Paul Colligan’s Profitable Podcasting (list of links, emphasis on surge of video podcasts)

PodBridge cites the following:

  • US Podcast advertising spending increased 106% in 2007 and is projected to rise to $435m in 2012 (eMarketer)
  • US Podcast audience reached 18.5m in 2007, and will increase by 251% to 65m in 2012 (eMarketer)
  • iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37%) own an iPod or other brand of portable MP3 player (Edison Research Apr 2008
  • 45.1% of active Internet users have downloaded a podcast (Universal McCann)
  • In the past 9 months, downloading podcasts more than doubled going from 14% to 30% among active Internet users (Universal McCann)

Podcasting News – New Media Is Now Mainstream Media; Podcasting Growth Is “Massive” (China wins again; of all subscribers, 18% listen and download everyday)

Is Podcasting Dead? (exaggerated headline of course, but good points, such as – don’t do it for the money)
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Internet and TV

Wednesday, April 2nd, 2008

What’s keeping Internet from taking TV’s time share?  The Internet does everything TV does, and far more.

It’s usefulness is increasing. As applications go online, the Internet becomes a tool instead of a diversion. It’s multiple uses demonstrate its capacity.

It is a thriving part of the cultural ecosystem, like TV has been.

People are hanging on to TV for their news and entertainment. TV is simple and addictive, and everyone has one. It makes the Internet look difficult, even though it isn’t.

My parents get their news from TV. By the time I see what’s on TV, I have consumed that and ten times more online, and without commercials.

The stock market’s hottest are close to the Internet. All knowledge and records are there. All new entities participate. It is new, modern and free. It is made of “me” and “you”. It is a young and growing invention, and I am an advocate of its growth.

We’d be better off without TV.  We’d be worse off without the Internet.  The more you compare, the more different they look.

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Newspapers Magazines News Blogs

Tuesday, April 1st, 2008

What are … time stamped stories! Circle gets the square!

Printed

The best thing about newspapers and magazines is the writing quality. The stories are compiled intelligently by paid career writers.

They are embellished with art and photography.

They can sit in the bathroom and be browsed casually without a data connection. Shower moisture damage is no big deal.

They can be collected and are good snapshots of the past.

Wise old conservatives read them.

Brick and mortar book stores prominently display their magazine racks.

Magazines have the best ads. The ads are well targeted.

The volume of magazine stories is limited by the pages that are printed.

I have many magazine subscriptions, however, online news makes newspapers irrelevant for me. In fact I have never had a newspaper subscription and won’t ever need one.

Online

Meanwhile, the Internet has unlimited and searchable content.

My phone, which is always with me, displays online news, stores data for future reference, entertains, and connects me to people.

Anyone can produce and distribute content with little effort.

It’s rules are still being written. It’s is young and growing.

It’s an all-you-can-eat buffet.

Honesty is common.

Knowledge and entities are interconnected.

The Future Hope

I am an online advocate. I would like to see Internet news be legitimized with exclusivity, funding and quality. I would like to see major news organizations shift entirely online, instead of their online effort just being a side show. I would like to know more people who make an honest living from the Internet.

When Internet generations are the majority of people, and everyone’s phone is smart, we will see. There’s a good chance my hope will be realized.

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