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	<title>DVV Blog &#187; stats</title>
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		<title>Turtles, podcasting stats, and a Javascript keyword tag list delimiter tool</title>
		<link>http://davidvanvickle.com/blog/2008/07/06/podcast-episode-10-turtles-podcasting-stats-and-a-javascript-keyword-tag-list-delimiter-tool/</link>
		<comments>http://davidvanvickle.com/blog/2008/07/06/podcast-episode-10-turtles-podcasting-stats-and-a-javascript-keyword-tag-list-delimiter-tool/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 00:28:30 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[news]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[delimiter]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[mascot]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[tool]]></category>
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		<category><![CDATA[turtle]]></category>
		<category><![CDATA[turtles]]></category>

		<guid isPermaLink="false">http://vanturtle.wordpress.com/?p=145</guid>
		<description><![CDATA[Top Podcast Categories and Stats &#8211; Most common category is music. Javascript Keyword or Tag List Delimiter Changer &#8211; Ever have a long list of tags or keywords for your story, and each social bookmarking site you submit to needs different delimiters for your tags or keywords? Here you go]]></description>
			<content:encoded><![CDATA[<p><a href="http://vanturtle.com/2008/07/03/top-podcast-categories-and-stats/">Top Podcast Categories and Stats</a> &#8211; Most common category is music.</p>
<p><a href="http://vanturtle.com/2008/07/05/javascript-keyword-or-tag-list-delimiter-changer/">Javascript Keyword or Tag List Delimiter Changer</a> &#8211; Ever have a long list of tags or keywords for your story, and each social bookmarking site you submit to needs different delimiters for your tags or keywords? <a href="http://vanturtle.com/2008/07/05/javascript-keyword-or-tag-list-delimiter-changer/">Here you go.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Advice for Getting More Hits</title>
		<link>http://davidvanvickle.com/blog/2008/07/05/advice-for-getting-more-hits/</link>
		<comments>http://davidvanvickle.com/blog/2008/07/05/advice-for-getting-more-hits/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 19:00:50 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[learning]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[hits]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[posting]]></category>
		<category><![CDATA[posts]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[socialnetworks]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://vanturtle.wordpress.com/?p=138</guid>
		<description><![CDATA[Here are a few things I&#8217;ve learned watching my numbers. Why Posting Frequency Doesn&#8217;t Matter It&#8217;s more important to have weekly posts with keywords, than daily posts without. I accidentally discovered some rare keyword combos, and the traffic flows to these old posts, no matter how much new stuff I put up. I posted nearly ]]></description>
			<content:encoded><![CDATA[<p>Here are a few things I&#8217;ve learned watching my numbers.</p>
<p><strong>Why Posting Frequency Doesn&#8217;t Matter</strong></p>
<p>It&#8217;s more important to have weekly posts with keywords, than  daily posts without. I accidentally discovered some rare keyword combos, and the traffic flows to these old posts, no matter how much new stuff I put up. I posted nearly every day in April, not focusing on keywords, and my hits were low.</p>
<p>A surprising number of hits are coming from search engines. I try to use keyword-rich titles, and  WordPress builds the title into the URL. Killer SEO combo: title + URL.</p>
<p>I&#8217;ve had two posts with keyword rich headlines and nearly no content (just pictures) that get daily visits from search engines.  Having a great title, even with no content, will people get in the door.</p>
<p>Of course, fancy headlines and crappy content may get people in, but I wouldn&#8217;t expect them to come back.</p>
<p><strong>Why Posting Frequency Matters</strong></p>
<p>Unlike my &#8220;lesson-oriented&#8221; posts, &#8220;news&#8221; posts would need greater  frequency, or else no one will subscribe. Who shops at a store with 10 items? With the exception of In-And-Out Hamburger, not the way to go. However that points to the value of quality; In-And-Out makes one insanely great burger. Is it lunch time yet?</p>
<p>Accumulate good content.  Each page has it&#8217;s own draw.  All these draws <em>add up</em> to greater daily totals.</p>
<p>Increasing frequency could produce more posts with more accidental keywords. See previous section.</p>
<p><strong>Niches</strong></p>
<p>People naturally pigeon hole. At first this seems like a negative, but it is actually a strong positive (assuming you&#8217;re in the intended hole). You want people to think of you when they have &#8220;that sort&#8221; of issue.</p>
<p>I would argue that non-niche blogs <em>can&#8217;t</em> become popular. They are too &#8220;diluted&#8221;. Gotta find a working niche and put quality into it.</p>
<p>In my case the niche is web development. I&#8217;m <a href="http://vanturtle.com">blogging</a> and <a href="http://www.podturtle.com">podcasting</a> on it to stay motivated to keep learning. Constant learning is essential on the web, as &#8220;the only constant is change,&#8221; and &#8220;the best way to learn is to teach.&#8221;</p>
<p>My web developer niche may be too general, so I want to focus even more. I&#8217;m looking at  the Javascript and PHP niches of web development. It&#8217;s like focussing on &#8220;religion&#8221; instead of a single kind of religion.  (That religion/development comparison is not far off. Getting a PHP guy and a .Net guy in the same room produces the same tense feelings as a monk and an atheist together.) In fact, not niching in this category could offend both groups, and I&#8217;d end up with only professors of religion, and not the more common believer.</p>
<p><strong>When to Post</strong></p>
<p>I haven&#8217;t noticed that one time of day or day of week is better for posting than another. Around the world, there is always <em>someone</em> Googling.</p>
<p>As for the <a href="http://www.podturtle.com">podcast</a>, I have a theory that people listen to <em>music podcasts</em>* at work, and <em>talk podcasts</em> during their daily work commutes.  What happens on the weekend? That&#8217;s when they find podcasts, as they&#8217;re  connected  to their personal computers&#8217; for iPod library syncing. So the weekend might be a good time for podcast marketing. My best download day was a Friday, but I think that happened because I hit a nerve with a certain group, and they were working less and downloading more on Friday.</p>
<p>(*The largest podcast category on Podcast Alley is music.)</p>
<p><strong>Incoming Links, Linking to Myself, Making Friends</strong></p>
<p>While my organic search results are good, I need to get more people linking to me.  Until then, I&#8217;ll <a href="http://vanturtle.com">link to myself</a>. Get multiple domains (yours and others&#8217;), all with links to the same place.</p>
<p>People hang out everywhere, so I&#8217;ll post everywhere. Sometimes I post the same thing in different places.  It&#8217;s advertising.  I use the <a href="http://vanturtle.com">blog</a>, the podcast, iTunes, Podcast Alley, <a href="http://digg.com/users/vanturtle">Digg</a>, <a href="http://vanturtle.stumbleupon.com/">StumbleUpon</a>, <a href="http://twitter.com/vanturtle">Twitter</a>, Facebook, <a href="http://www.flickr.com/people/25684166@N05/">Flickr</a>, <a href="http://vanturtle.deviantart.com/">DeviantArt</a>, <a href="http://del.icio.us/vanvickle">Del.icio.us</a>,  and whatever else makes sense.</p>
<p>Recently I&#8217;ve been using <a href="http://www.summize.com">summize.com</a> to find <a href="http://twitter.com/vanturtle">Twitter</a>er&#8217;s with similar interests and following them. I see their tweets in the Summize results, I click their profile, I check out there website. They&#8217;re told when I&#8217;m following, and sometimes they follow back. There you go.</p>
<p>Blogging is awesome for generating organic visits and performs better in that respect than paid ads. My audience may be the type who block ads anyway.</p>
<p>Promotion takes a little time, but I&#8217;ve seen it increase my traffic. Watching numbers go up is a thrill, especially if I can help make it happen!</p>
<p>Ultimately I want repeat visitors, subscribers, fans, followers, all that. My special online peeps, er, social network. So come on down! <img src='http://davidvanvickle.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Podcast Categories and Stats</title>
		<link>http://davidvanvickle.com/blog/2008/07/03/top-podcast-categories-and-stats/</link>
		<comments>http://davidvanvickle.com/blog/2008/07/03/top-podcast-categories-and-stats/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 07:39:12 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[stats]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://vanturtle.wordpress.com/?p=127</guid>
		<description><![CDATA[Podcast Alley puts numbers next to their categories of podcasts.  43,000 total podcasts.  Wow.  There are other podcast directories and better sources of data, but nevertheless I felt like making a chart. How many have released content in the past 3 months? What do the numbers say about the podcast listeners? What&#8217;s demographic? I was ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.podcastalley.com/podcast_genres.php?pod_genre_id=1">Podcast Alley</a> puts numbers next to their categories of podcasts.  43,000 total podcasts.  Wow.  There are other <a href="http://www.jasonvanorden.com/list-of-podcast-directories#more-191">podcast directories</a> and better sources of data, but nevertheless I felt like making a chart.</p>
<p><img class="alignnone" src="http://www.davidvanvickle.com/images/blog/20080704/podcastqty.png" alt="July 2008 Podcast Category Numbers from Podcast Alley" /></p>
<p>How many have released content in the past 3 months?</p>
<p>What do the numbers say about the podcast listeners?  What&#8217;s demographic?</p>
<p>I was a little surprised by what I found.  Music on top; kids and environment on bottom.  The largest group was uncategorized, with 12,000 podcasts.</p>
<p>Only counting categorized podcasts, a quarter are music podcasts.  Then there’s 13% tech, 10% comedy, 8% religion.  Business, education and society each have 6%.  Art, sports, video, health each have 4%.  And at the very bottom are tv, news, travel, food, games and hobbies, environment, kids, science and government.</p>
<p>Did some Googling.  Found better stats.</p>
<p><a href="http://www.edisonresearch.com/home/archives/2008/04/the_podcast_con_1.php">The Podcast Consumer Revealed 2008</a> (lots of interesting stuff; 20% of people have downloaded and consumed audio or video podcasts; 25% of them have a MySpace account; they block pop ups and SPAM and tend toward non-traditional media consumption)<a href="http://www.edisonresearch.com/home/archives/2008/04/the_podcast_con_1.php"><br />
</a></p>
<p><a href="http://www.edisonresearch.com/home/archives/2008/05/online_radio_li.php">Online Radio Listening At-Work Grows</a> (radio source: internet 20%, air waves 80%; college grads more internet aware)<a href="http://www.edisonresearch.com/home/archives/2008/05/online_radio_li.php"><br />
</a></p>
<p><a href="http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/">BuzzMachine &#8211; &#8220;Podcasts get ratings&#8221;</a> (6% of US adults are podcast listeners)<a href="http://www.buzzmachine.com/2006/07/20/podcasts-get-ratings/"><br />
</a></p>
<p><a href="http://www.paulcolligan.com/podcast-statistics/">Paul Colligan&#8217;s Profitable Podcasting</a> (list of links, emphasis on surge of video podcasts)</p>
<p><a href="http://www.podbridge.com/">PodBridge</a> cites the following:</p>
<div class="small_font">
<ul>
<li>US Podcast advertising spending increased 106% in 2007 and is projected to rise to $435m in 2012 (eMarketer)</li>
<li>US Podcast audience reached 18.5m in 2007, and will increase by 251% to 65m in 2012 (eMarketer)</li>
<li>iPod/Portable MP3 player ownership continues dramatic growth. Nearly four in ten (37%) own an iPod or other brand of portable MP3 player (Edison Research Apr 2008</li>
<li>45.1% of active Internet users have downloaded a podcast (Universal McCann)</li>
<li>In the past 9 months, downloading podcasts more than doubled going from 14% to 30% among active Internet users (Universal McCann)</li>
</ul>
<p><a href="http://www.podcastingnews.com/2008/05/05/media-mainstream-media/">Podcasting News &#8211; New Media Is Now Mainstream Media; Podcasting Growth Is “Massive”</a> (China wins again; of all subscribers, 18% listen and download everyday)<a href="http://www.podcastingnews.com/2008/05/05/media-mainstream-media/"><br />
</a></div>
<div class="small_font"><a href="http://www.informationweek.com/blog/main/archives/2008/01/is_podcasting_d.html">Is Podcasting Dead? </a> (exaggerated headline of course, but good points, such as &#8211; don&#8217;t do it for the money)<a href="http://www.informationweek.com/blog/main/archives/2008/01/is_podcasting_d.html"><br />
</a></div>
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